We all rely on the speed and reliability of air logistics every single day of our lives. It’s just that not everyone realises it. Today, some 35% by value of world trade is safely and securely transported within air logistics supply chains – that’s goods worth over $6.4 trillion flying through the air every single year. So what does that really mean? It means life-saving and life-enhancing pharmaceuticals are always available when and where you most need then. It means manufacturers can satisfy the latest consumer demand for technology products and get goods to store within hours, anywhere in the world. It means your favourite once-seasonal fruits, vegetables and flowers are now available in your local store all-year-round. And it means retailers can always dress you in the latest fashion and add that season’s ‘must have’ accessories.

We think that’s a story well worth promoting ...